Kids
Chutti TV unveils vacation lineup to celebrate Christmas with kids
MUMBAI: Chutti TV, the kids‘ entertainment channel from the Sun TV Network, has designed a month-long vacation schedule as part of its new programming strategy to celebrate Christmas with its audience.
As part of the new lineup, Chutti TV will air two Hollywood blockbusters that include adventure movie Jumanji and adventure of the small talking mouse, ‘Stuart Little 2‘.
While ‘Stuart Little 2‘ will be screened on 24 December at 5 pm, Jumanji will be aired on 27 December.
As part of its Christmas promotion campaign, Chutti TV has also launched the Bumba ‘Chrisma-Chris-Child‘ contest wherein mothers will participate to gift their children exclusive ‘Bumba‘ merchandize.
Earlier, the channel had come up with the innovative idea of interacting with the kids with a Chutti Santa who would fulfill children‘s wishes. On 1 December, promos were sent on air asking children to send in their wishes.
Said Chutti TV channel head Kavitha Jaubin, “Although we did expect a good turnout of letters through this innovation, the current turnout was least expected and letters are still pouring in. We will definitely fulfill as many wishes as possible. Our promotion and reach has definitely helped us in garnering the generated response.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
