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Chrome Data: AAP helps English News genre to claim the top slot in week 4

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MUMBAI: After a lull period in week three, the viewers are back in form as the viewership of the idiot box has gone up considerably.

 

It seems the AAP tactics worked well for the news channels as the English news genre garnered 30.6 per cent opportunity to see (OTS) collated by Chrome Data Analytics & Media for week four of the year.

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As expected, Times Now in the eight metros once again ruled the genre with 87.8 per cent OTS.

 

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English entertainment channels also got a grip over its loyal viewers and bounced back with 20.9 per cent to be at the second position in the eight metros. Star World took over AXN to be at the top in the genre with 71.9 per cent OTS.

 

English movie channels also got back on track with the telecast of new and interesting movies that got the viewers hooked on to the genre. It gained 14.3 per cent in the eight metros. Pix continued to rule the genre in the eight metros with 78.5 per cent OTS.

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Music genre was at the fourth position with a marginal jump of 0.2 per cent. MTV, thanks to its popular property – Roadies that came back with its eleventh season, over took Sony Mix to be on the top of the chart with 88.6 per cent OTS.

 

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As for the bottom four, the kids genre saw the highest dip with 18.3 per cent in the all India segment. Cartoon Network remained the most popular among the kids with 85.9 per cent OTS.

 

Infotainment channels too witnessed a dip of 13.7 per cent across India. However, Discovery got the highest  OTS among the genre. The channel scored 90.8 per cent.

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Hindi news and religious channels saw a dip of 9.4 per cent and 6.4 per cent in the Hindi speaking market (HSM). In the Hindi news genre, ABP News gained 93.1 per cent, while Aastha channel continued to show viewers their philosophical side and garnered 98.5 OTS.

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GECs

Asianet Television Awards 2026 celebrates women power in Malayalam TV

“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.

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MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.

The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.

Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.

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The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.

Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.

The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.

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Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.

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