GECs
Celestial Stars named after your Favorite Zee TV stars!
Mumbai: Over the past 30 years, Zee TV has become an integral part of millions of households across India. The channel continues to bring its viewers stories on subjects close to their hearts and introduces them to characters that become their favorite dinner table companions! Zee TV is known as much for its streak of innovation in terms of out-of-the-box marketing and consumer connect initiatives as it is for its engaging content. The latest initiative that Zee TV has embarked on is having real stars in the sky registered and named after its most iconic on-screen Jodis from shows such as Kundali Bhagya, Kumkum Bhagya, Bhagya Lakshmi, Pyaar Ka Pehla Naam Radha Mohan and Meet. This industry-first initiative is an endeavor to acknowledge the sheer love and adulation that these popular jodis enjoy and immortalize them in a unique way.
In fact, Zee TV recently conducted a poll on social media where fans had to choose their Top five favourite Jodis, basis which the on-screen pairs were shortlisted for star-name registration. The popular Jodis – Kumkum Bhagya’s Prachi and Ranbir, Kundali Bhagya’s Preeta and Karan, Bhagya Lakshmi’s Lakshmi and Rishi, Pyaar Ka Pehla Naam Radha Mohan’s Radha and Mohan, along with Meet: Badlegi Duniya Ki Reet’s Meet and Meet were conferred with certificates showcasing the real stars that were named after them.
Zee TV business head Aparna Bhosle said, “Our audiences are deeply immersed and invested in the journeys of our protagonists. What better way to celebrate this love than to immortalize it through naming celestial stars after some of our most popular jodis. In fact, given how touched our artistes are by this endeavour, the idea is to name stars after the lead pairs of all our shows that complete 300 episodes in the days to come, so they can join the ranks of these ‘star’ couples.”
All of these Jodis share palpable on-screen chemistry and are loved by the audience. While viewers can’t wait to see Prachi and Ranbir resolve their differences and reunite, Radha and Mohan, on the other hand, share a devotional connection where Radha literally worships Mohan. While Lakshmi and Rishi are each other’s heartbeat and Meet – Meet share a sweet fun-loving chemistry, Preeta and Karan make the audience believe in the concept of eternal love.
Preeta (Shraddha Arya) from Kundali Bhagya said, “Preeta-Karan are what they are because of our fans. And for Zee TV to recognize this love and have stars named after our jodi is such a beautiful gesture. I am overwhelmed and will cherish this forever.”
As Kumkum Bhagya’s Prachi (Mugdha Chaphekar) and Ranbir (Krishna Kaul) said, “This is one of the most novel initiatives that we have seen a channel undertake. Ranbir and Prachi’s love story is eternal and naming a star after us and the other popular Jodis is truly never heard of. This concept is so unique that we never thought something like this could happen for real. However, we are truly grateful as our love story has an even bigger meaning now.”
Bhagya Lakshmi’s Lakshmi (Aishwarya Khare) and Rishi (Rohit Suchanti) added, “We believe that this is an amazing step by the channel to recognize the viewer’s favorite onscreen couples by registering real stars after them. It is indeed an honor for us to be shortlisted, and that too by our fans. The characters of Lakshmi and Rishi have been very close to us since day one, and now this iconic Jodi and their love story have a real star named after them, it cannot get better than this.”
Meet: Badlegi Duniya Ki Reet’s Meet (Ashi Singh) added, “It is a surreal feeling that our work is acknowledged in such a grand manner that real stars have been registered after our characters. We are grateful to Zee TV and our viewers for loving our Jodi and showering us with loads of love.”
Pyaar Ka Pehla Naam Radha Mohan’s Radha (Neeharika Roy) and Mohan (Shabir Ahluwalia) said, “All of our fans and viewers have showered our Jodi with loads of love since day one and this is the epitome of appreciation and admiration for the work that we do. It is an absolutely overwhelming feeling, which cannot be expressed in words.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
