Kids
Celebrity auction for BBC Children in Need launches on eBay
MUMBAI: BBC has announced that the countdown to its fund-raising initiative BBC Children in Need 2008 has started.
This year‘s theme is ‘Do Something Different‘ and to celebrate, Igglepiggle, one of the stars of children‘s programme, In the Night Garden, has joined forces with Pudsey to invite celebrities to get creative and style him a new look.
Each celebrity design is being framed and auctioned on eBay with all proceeds going to BBC Children in Need. One has to log onto www.inthenightgarden.co.uk, click straight through to the eBay auction and let the bidding wars begin.
The pubcaster adds that this is the fans chance to get an Igglepiggle design from celebrities, including Sporty Spice Melanie C and Big Brother psychologist Dr Linda Papadopoulos who will also be joining the fashion extravaganza.
Fashion designer Zandra Rhodes and stylists to the stars, Lucie McCullin and Emma Milne-Watson have risen to the challenge of teaching Igglepiggle how to embrace all of next season‘s key trends!
There will also be designs from movie star and mum Isla Fisher and Britain‘s Got Talent winner George Sampson added to the auction over the next few days.
Last year‘s BBC Children in Need Appeal raised a record-breaking ?37 million, which went to help thousands of disadvantaged children and young people across the UK who are living with a disability or in situations of neglect, abuse or deprivations.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
