Kids
CCTV, Nickelodeon to stage kids awards in China
MUMBAI: China’s national broadcaster, CCTV and Viacom’s kids brand Nickelodeon will co-produce the first kids’ show in China, the CCTV-Nickelodeon Kids’ Choice Honors. The event will be held at Tian Qiao Theatre in Beijing on 10 September 2005. The show will be televised on CCTV14 on 23 September 23 and on CCTV1 and CCTV4 reaching 300 million households throughout China. |
The CCTV-Nickelodeon Kids’ Choice Honors will be hosted by children’s entertainment personalities Ju Ping and Dong Hao, together with Zhang Shaohan, pop music’s newest singer from Taiwan. Kids’ favourite celebrities and music artists will deliver a live performance under the theme of “You Can!” and the shower of Nickelodeon’s trademark green slime. MTV Networks China MD Li Yifei said, “Nickelodeon’s Kids’ Choice Awards show is widely recognized in the US and around the world. This is the first time we are bringing this successful show to China and Asia. The Chinese version of this incredible show, The CCTV-Nickelodeon Kids’ Choice Honors, is based on the spirit and energy of our connection to kids. Combined with China’s unique cultural characteristics, this show will be a huge achievement in kids’ entertainment for China. We’re thrilled to be co-producing this historical event with CCTV that will reach out to more than 300 million households in China.” The inaugural CCTV-Nickelodeon Kids’ Choice Honors follows the very successful Nickelodeon Kids’ Choice Awards show which recently completed its 18th year in the US and has emerged as one of the biggest events for kids. The CCTV-Nickelodeon Kids’ Choice Honors in China is the first time the event will be staged in Asia and is sponsored by brand Qoo of Coca-Cola (China) Beverages Ltd. Coca-Cola China director of non-carbonated beverages Howard Lam said, “We are happy to support CCTV and Nickelodeon in bringing this Kids‘ Choice Honors to China. This unique program encourages free choice and independent thinking among the young generation, which is aligned with Qoo‘s brand values in encouraging an all-rounded development of children. We believe that this show will bring an exceptional fun experience to kids in China.” |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
