Kids
CBeebies to air content from DHX Media
MUMBAI: BBC Worldwide‘s international pre-school channel, CBeebies, has acquired two titles from DHX Media – Grandpa In My Pocket and dirtgirlworld – for its global feeds.
From early next year the first three seasons of Grandpa In My Pocket will air for the first time in Asia, Africa and Poland. dirtgirlworld will debut in Africa and Poland.
BBC Worldwide Channels VP acquisitions Bun Scrase-Dickins says, “These are both great titles, hugely popular with kids in the UK, and we are delighted to be able to bring them to our young viewers around the world.” dirtgirlworld is a music-filled series which mixes live action, animation and photo-collage to explore nature. Dirtgirl‘s backyard is full of bizarre insects, underground tunnels and performing stunt bugs, and together with a host of larger-than-life characters, she inspires four-to-six-year-olds to have fun in their gardens.
Grandpa In My Pocket is a comedy drama featuring a Grandpa with a magic shrinking cap that only his grandson Jason knows about. When he puts the cap on, Grandpa shrinks and creates comic mayhem, but with teamwork, Grandpa and Jason always manage to save the day.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
