Kids
CBeebies gets under-sixes cooking with ‘I Can Cook’
MUMBAI: CBeebies has commissioned Initial, an Endemol Company, to produce a new cookery show, I Can Cook.Aimed to get children under the age of six into the kitchen, the series will celebrate a hands-on approach to cooking and discover the magic of the full cycle of food.
With a selection of specially-tailored simple recipes, cookery tips and the chance to get a bit messy, the children will learn how to grow it, cook it and eat it.
Hosted by newcomer Katy Ashworth, the series is set in a bespoke kitchen studio, specially created for under-sixes.
CBeebies controller Michael Carrington says, “I Can Cook will inspire youngsters (and their moms, dads and carers) to get in the kitchen and get cooking together. The series has a bright, contemporary feel and embraces CBeebies‘ core aim of encouraging young children to learn through play.”
For each programme, Ashworth will welcome five children into the I Can Cook kitchen to create one recipe a day. Together they will explore where ingredients come from and how some foods are made.
There will also be plenty of joining-in songs about washing hands and laying the table as well as action songs for lots of kitchen fun.
Initial executive producer Christopher Pilkington says, “The programme is especially designed to empower children with the gift of cooking. The series will encourage them to get involved and have a go in a fun and entertaining way.”
Transmission of the show is expected to take place later this year.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
