Kids
CBeebies celebrates viewers’ birthdays on iPlayer
MUMBAI: UK pubcaster The BCC‘ children‘s channel CBeebies, is looking to make viewers‘ birthdays special by making its popular birthday compilations available daily on the CBeebies iPlayer.
The birthday slot on the channel sees the CBeebies presenters showing and reading out colourful home-made birthday cards sent in by families to their loved ones.
Now, in response to popular demand, these compilations will be able to be viewed on CBeebies iPlayer – up to seven days after transmission – to ensure that birthday boys and girls don‘t miss their special moment.
Channel Controller Kay Benbow said, “We have listened to our audience feedback and are delighted to be able to offer this extended service to our viewers.
“The birthday slot is a way for us to make our viewers feel really valued and special and we are thrilled that we can make CBeebies even more accessible and make it easier for families to enjoy their special days.”
In addition to the birthday cards on TV, viewers can also celebrate their special days by having a personalised birthday message from the CBeebies presenters on the website or by sending a personal message to CBeebies interactive TV (Red Button).
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
