Kids
CBBC unveils two children’s entertainment shows
MUMBAI: Continuing the BBC‘s investment in originals, UK children‘s content CBBC controller Anne Gilchrist has announced two entertainment shows for CBBC.
Putting children through their paces, these entertainment shows will look to test children‘s ability to stay silent while also celebrating the power of friendship.
Gilchrist says, “High quality and enjoyable entertainment programmes are a key part of CBBC‘s wide range of original and distinctive content for young viewers. These two exciting new shows will definitely keep children up and down the country smiling.”
Keep Your Enemies Close is a new game show format that partners friends and ‘enemies‘ together. At the start of each show, four sets of best friends are split up and forced to work with their ‘enemy‘. Each round will test the newly united foes‘ patience, co-ordination and co-operation to the limit.
To win, the players must keep their enemies close, completing several physical and mental challenges and battling to decide which of them will tackle the nice tasks and which of them will face the nasty tasks.
The pairs of enemies get whittled down until only one duo remain for the final, where they will then be reunited with their best friends and go head-to-head with their rivals. The School Of Silence is the place where keeping quiet is an absolute riot. In each episode, four of some of the noisiest kids in the country are sent to the School Of Silence where they are tested to the limit. Put through intensive silent training, they will have to keep absolutely silent while carrying out hilarious challenges designed to make them laugh, scream and shout. The slightest sound will mean instant expulsion. But those who can keep it zipped will graduate and win The Golden Gobstopper.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
