Kids
CBBC, Twofour launch social networking site for kids
MUMBAI: CBBC and Twofour digital, a media technology company, have teamed up to launch a social media networking site for children aged less than 12 years.
The site called MyCBBC is designed to familiarise a young audience with the latest technologies. Visitors can personalise their own den by choosing from a selection of themed features. They can create their own profile and invite friends into their den to leave messages. Members can also profile their interests, which in turn will help the site to offer appropriate information about CBBC programmes.
Children who create a MyCBBC den can add up to 16 friends to the “Friends Book” in their den. Only if two users are in each other‘s friends book can they visit each other‘s dens. This ensures that children are in mutual agreement about who they allow to view their space.
MyCBBC has taken care of the kids‘ safety and introduced certain features. No one can determine child‘s identity by his/her nickname or name of the den. All the messages between friends are limited to specific set of comments.
Twofour digital MD Paul Tarplee said, “Because we have designed the site to introduce some of the basic concepts commonly associated with web 2.0-type interaction, we have taken every opportunity to reinforce the message that whilst exciting, the internet can also be a dangerous place if the Stay Safe rules are ignored. This is one of the many ways in which the site will help children to build useful media literacy skills.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
