Kids
CBBC launches six online games for kids with cognitive disabilities
MUMBAI: UK kids and tween broadcaster CBBC has relaunched six of its online games with Switch technology – making them accessible to children with motor and cognitive disabilities.
With the Switch option, children with motor or cognitive disabilities will be able to enjoy playing Scuba Scramble, Walkie Talkie, Target Zone, Splat Attack, Line Of Defence and Tuneulator without needing to manipulate a mouse or keyboard.
Sibling channel CBeebies currently employs Switch technology to ensure its games are accessible to the BBC‘s younger viewers. The BBC now aims to offer games for all children, whatever their age or ability.
The BBC says that it is unique amongst broadcasters in its determination to make its broadcast and online services as accessible as possible.
Switches are the specialist items of hardware which can be plugged into a computer instead of the mouse. They enable children to access a computer when their disability might normally prevent them from doing so.
In Scuba Scramble users are deep sea diving in the Maldives. Using the radar users can dive deep to find the treasure but don‘t take too much time or the air supply will run out.
In Walkie Talkie the users youth club is full of people needing advice.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
