Kids
CBBC, Bafta announce ‘me and my movie’ initiative & joint award
MUMBAI: The CBBC me and my movie award in association with Bafta launches this week and will culminate with one winning British child being given a special new award at the annual Children‘s Baftas.
The new joint award is a culmination of a new children‘s film–making initiative – CBBC me and my movie – which inspires and enables children to make their own films and tell their own stories.
Prior to the award, children across the UK can get inspiration from Blue Peter – where 12 aspiring young film-makers have earned the opportunity to be trained by top names from the film industry at the movie mansion, located near Pinewood Studios. Experts include the movie mansion guru, Bafta‘s former chairman Duncan Kenworthy who will help bring their film ideas to life. Duncan says, “Bafta is delighted to partner with CBBC on me and my movie, which will give kids from all over the UK a chance to get involved in the basics of movie-making. “We hope it‘s going to inspire them all to have a go at writing, shooting and editing their own movies, and whether they are interested in it as a career or not, that they begin to develop a lifelong passion for film.” To be in with a chance of winning this exclusive award, children are invited to submit their home-made films to CBBC by 30 September 2007 with the short-listed nominees invited to attend the Awards ceremony to be held in London on 25 November. CBBC me and my movie is also providing an original 3D online space where children can engage with the experience of film-making. From September, children will be able to upload, share and rate each others‘ films on the website bbc.co.uk/cbbc/meandmymovie. CBBC creative director Anne Gilchrist says, “Children are at the heart of everything we do and this opportunity to engage children in film-making and to share and build on each others‘ ideas is very exciting.” The initiative is supported by the CBBC me and my movie summer roadshow and workshops which will tour the UK with free film-making activities for children from July-September.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
