Kids
CartoonNetwork.com hits record time spent in July
MUMBAI: CartoonNetwork.com hit an all-time high in July, with visitors on the site spending an average of 77 minutes per person, according to Nielsen//NetRatings. The website also claims to have ranked 26th among all US domains in total time spent by users in July.
“We continue to be inspired by kids and pride ourselves on offering quality entertainment tailored to their interests,” said Cartoon Network new media senior VP and general manager Paul Condolora.
“Our strategy to create compelling, innovative casual games, in addition to on-demand video and user-generated content, makes CartoonNetwork.com a highly sought after site with industry-leading results. We look forward to providing our audience with additional immersive offerings planned for the second half of 2007.”
According to an official release issued by the company, site visitors enjoy full length episodes and clips of Cartoon Network shows, plus more than 170 free online games based on Cartoon Network characters and shows, including Ben 10 and Foster‘s Home for Imaginary Friends. The new record of 77 minutes per person beats CartoonNetwork.com‘s previous high mark of 71 minutes, which was set on the site in 2004.
The CartoonNetwork.com record comes on the heels of Nielsen//NetRatings‘ recent shift in how it reports web site popularity.
In July, Nielsen//NetRatings announced that it added the ‘Total Minutes‘ and ‘Total Sessions‘ metrics to NetView, its syndicated internet audience measurement service.
The new metrics, as Nielsen announced, deliver greater perspective on total engagement across sites, accounting for the time and sessions spent collectively by all visitors to the site.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
