Kids
Cartoon Networks partners with InComm for FusionFall
MUMBAI: Kids entertainment channel Cartoon Network (CN) has partnered with InComm wherein the latter will distribute prepaid cards for CN‘s AAA, browser-based massively multiplayer online game (MMOG), FusionFall. Said Turner Animated Young Adults and Kids Media group SVP digital Paul Condolora, “Partnering with InComm is a key component of our strategy to offer as many opportunities as possible to our audiences to enjoy the full benefits of FusionFall.” “Combining InComm‘s robust relationships with the top U.S. retailers with our dynamic MMOG will be a big win for us,” Condolora added. FusionFall is a re-imagined and futuristic three-dimensional adventure set during an alien invasion of the Cartoon Network universe. Thrust into the role of a cartoon boy or girl, players will team up with other players and Cartoon Network characters to visit more than 60 different playable areas and defend the Cartoon Network universe from an alien invasion of epic proportions.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
