Kids
Cartoon Network to premiere ‘Vikram Betal’
MUMBAI: The classic tale of the courageous and judicious King Vikramaditya and the clever ghost, Betal, is all set to make its world television debut on Cartoon Network on 19 June at 12 pm. Produced by Hyderabad-based Green Gold Animation Studio, the 85-minutes long, 2-D animation movie chronicles King Vikramaditya’s repeated attempts to capture Betal, a clever and elusive ghost who loves to tell stories and pose questions to the King in order to test his wisdom and sense of justice. The movie will be aired in English and Hindi and is Cartoon Network’s ninth local acquisition. |
 Commenting on the debut, Turner International India managing director Anshuman Misra said, “Airing locally produced shows is one of the cornerstones of the Network’s localisation strategy and helps us contextualise the content for our Indian audience. We are sure that the animated version of Vikram Betal, will resonate amongst kids as well as their parents, who have grown up listening or watching this enduring tale. This show is part of the fabulous summer holiday programming that we have especially scheduled for our Indian viewers this year.” Speaking about the opportunity of working with Cartoon Network, Green Gold Animation director Rajiv Chilakalapudi said, “We are extremely excited that Vikram Betal will launch on Cartoon Network. Vikram Betal is an age-old story that is sure to charm audiences in India with its endearing cartoon characters and its very interesting storyline.” Green Gold Animation is a digital animation and graphics production company, which, since inception has been focused towards the development of original intellectual animation properties with the assistance of powerful digital animation software tools while pushing the boundaries of constant innovation. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
