Kids
Cartoon Network to organise Toon Cricket on 5 December
MUMBAI: Kids broadcaster Cartoon Network has announced that its signature on-ground initiative Toon Cricket takes place on 5 December in Mumbai.
It will have Augmented Reality (AR) applications which it has developed for this event for the mobile.
Toon Cricket is a cricket match in the 20:20 format. Characters from the channel like Ben 10 will take part.
This time the broadcaster is looking to extend the fun and excitement of the event to the virtual world. Kids can log on to www.cartoonnetworkindia.com/tooncricket and experience Augmented Reality with Johnny Bravo and MojoJojo. Even more AR fun is in store for Cartoon Network Club members (www.cartoonnetworkindia.com) featuring Tom & Jerry and Dexter.
Kids can also join in the Toon Cricket fun via mobile phone anywhere, anytime. They can send an SMS with the code CNTC to 58558 and download the application. The Toon Cricket application will have wallpapers, video and information about the Toon Cricket event.
Turner International India VP, deputy GM, entertainment networks Monica Tata said, “Cartoon Network is all about animating kids’ lives by providing fun and engaging experiences beyond television. This year’s Toon Cricket provides a cutting edge experience with AR applications that enables the audience to enjoy and participate online and via mobile. Toon Cricket-The Ultimate Showdown is bigger and better than ever with newly added innovations that make it the extravaganza to watch out for in 2010”.
Kids present at Toon Cricket – The Ultimate Showdown in Mumbai this Sunday will have the chance to be just like their favourite hero Ben 10 through the AR application. The AR stall called the ‘Cartoon Network Digital Zone’ at the stadium will allow the kids to wear the virtual Ultimatrix and get a picture taken with their favourite toon stars. Kids will have to log on to www.cartoonnetworkindia.com and submit the code given to them to download their picture for free. They can even upload this picture on Facebook.
Further, on the day of the event, kids need to point their phone cameras at the intARact code on the invite and get playing with Toon Cricket AR application. Kids present at the stadium can switch on their blue-tooth and accept the application that will be sent on their handsets and partcipate in the Toon Cricket contest live and download Toon Cricket wallpapers as they watch their toon stars play on the field! To create more interactivity and engagement at the event, kids can click pictures and upload it through BluFi and see their picture captured in a Cartoon Network theme frame on Facebook.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
