Kids
Cartoon Network to develop 5 animation shorts from India
MUMBAI: Cartoon Network will develop five animation shorts from India. The ideas were culled from over 300 entries received for Snaptoons (Short New Asia Pacific Cartoons), the network’s pan-Asian original content development initiative.
The five short-listed India projects are Kul-Veera from Graphiti Multimedia; Sulochana from Miditech; Johnny Goes To Bollywood from Famous House of Animation; The Firebirds from Splash! Communications and Guide to the Only Planet by Shoot at Sight.
Cartoon Network’s in-house Snaptoons team has been working with the shortlisted creators in developing 10 ideas and will produce at least five completed shorts this year.
“The quality and depth of the ideas reinforces our belief that Asia Pacific is truly an unlimited source of talent that the animation world should take note of. This is an ambitious stage of Cartoon Network’s long-term commitment in development and we are very excited that we may just be working on the next generation of cartoon heroes in the league of BEN 10, The Powerpuff Girls or Johnny Bravo,” said Turner Entertainment Networks Asia VP content Mark Eyers.
He added, “We are looking forward to the next stage, when we can see the results of helping creators realise their vision at an international level, providing them the best creative and technical support and global exposure of their idea. Cartoon Network is investing in the creation of the shorts, for the ultimate consideration of being greenlit into a series and consumed across every platform – mobile, online, television, as well as licensing and merchandising.”
The other five are from Australia, (FWAK! Animation and Bogan Entertainment Solutions); Malaysia (Inspidea Sdn. Bhd.); Taiwan (Sofa Studio) and Thailand (Ittirit House). The commissioned entrants will have their world premiere exclusively on Cartoon Network across selected Asia Pacific feeds in 2009.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
