Kids
Cartoon Network teams up with Mentos on World Environment Day
MUMBAI: Cartoon Network and Mentos, the popular confectionery brand, have jointly launched an Energy Saving Campaign around World Environment Day that falls on 5 June.
Announcing it as ‘Lights Out Day‘ the campaign titled Dimag ki Batti Jalao…Aur Ghar Ki Batti Bhujao (Switch on your brain and switch off your lights) uses the Mentos tagline to good effect and urges kids to switch off lights from 7-8 pm and make a direct contribution to save energy. Building awareness and buzz for ‘Lights Out Day,‘ the campaign is being hugely promoted on-air and across online platforms. With an aim to persuade kids and parents to act upon energy conservation, Cartoon Network and Mentos rolled out a unique initiative on television as well as on www.cartoonnetworkindia.com and encouraged kids to think smart and submit energy saving ideas. The smartest ideas will be rewarded Sony Play Stations and 50 runners-up will be receiving Samsung MP3 players.Turner International India Private Limited (TIIPL) Entertainment Networks, South Asia, VP and DGM Monica Tata said, “What better way to ask the future of our country to contribute to saving our environment than to get them into real action! As responsible corporate citizens, we take pride in driving initiatives such as ‘Lights Day Out‘ and encourage kids to think Green. Not only did we receive a fantastic response, more importantly the novelty of the energy saving ideas was commendable.”
Mentos Brand Manager Raghunandan S said, “The adage ‘Catch them young‘ rings so true for being smart in using our environment! Mentos, today, is synonymous with ‘smart ideas‘ so much so that the brand‘s tagline Dimag ki Batti Jala De has become part of common lingo. The Lights Out Day initiative aims to associate kids and parents with energy conservation in a ‘Mentos way‘ by soliciting smart ideas for saving energy.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
