Kids
Cartoon Network signs license deal with Mattel
MUMBAI: Cartoon Network is strengthening its licensing division Cartoon Network Enterprises (CNE) by entering into a a multi-year, multi-property deal with the toymaker Mattel Inc to produce toys and games based on the network‘s animated titles.
In an official statement issued, the license agreement covers original Cartoon Network properties for the 6 to 11 age group and also carries a first-look option on all newly created original series and programming.
As per the deal, Mattel will have licensing rights to multiple toy and games categories including vehicles, action figures, playsets, role-play, board games, puzzles, and youth electronics items for the Cartoon Network brand as well as shows including Fosters Home for Imaginary Friends, The Powerpuff Girls, Camp Lazlo, Ed, Edd n Eddy, The Grim Adventures of Billy & Mandy, the newly launched My Gym Partner‘s a Monkey and The Life & Times of Juniper Lee. Existing relationships for other original series will remain unaffected by the deal.
Mattel has licensing deals with Viacom Inc.‘s Nickelodeon and movies studios as Warner Bros. and Disney-Pixar.
“We are pleased to be aligning the Cartoon Network brand with one of the world‘s largest and most respected toy companies, setting the stage for great success in the all important toy and games category,” Turner Entertainment sales and marketing president David Levy says. “We‘ve always had a very strong relationship with Mattel as an advertiser and now we are extending that into consumer products. This will enhance the brands of both companies by combining our assets as a leading entertainment company with their expertise in the global toy market.”
In 2007, the first product lines to come to market under the agreement will be toys based on one of Cartoon Network‘s most successful series, the Emmy-winning Foster‘s Home for Imaginary Friends, created by Craig McCracken, the visionary behind The Powerpuff Girls. Products for Ed, Edd n Eddy, Camp Lazlo and The Grim Adventures of Billy & Mandy will also debut in 2007.
“We‘re confident that combining Cartoon Network‘s strength in creating original, quality programming with Mattel‘s expertise in developing innovative products will engage kids in new ways,” Mattel Brands president Neil Friedman says. “By leveraging the Cartoon Network brand as well as their original content, we‘re opening up a whole new type of creative and licensing partnership.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
