Kids
Cartoon Network, Pogo’s summer initiatives deliver top ratings
MUMBAI: Leaders in the kids’ genre, Cartoon Network and Pogo have once again delivered in the holiday season.
The latest Tam ratings (4-14 CS, All India, 8 – 21 May, All days, 24 hours) have revealed that Cartoon Network and Pogo, together, command 82 per cent of kids’ channel shares.
As part of the summer programming line up, Pogo aired Harry Potter and The Chamber of Secrets on 22 May at 2 pm, which notched TVRs of 2.0 in 4-14 C&S and TVRs of 4.0 in SEC AB kids – all India.
In addition, Harry Potter & The Sorcerer’s Stone, which was aired on Pogo last year, once again posted good ratings with its Cartoon Network premiere on 15 May. This movie received a 3.0 TVR for All India, All SECs and a 3.9 TVR for All India SEC AB.
Turner Entertainment Networks Asia senior vice president and general manager Ian Diamond said, “We are truly pleased that we have delivered on our promise to Indian kids in bringing them the best in world-class programming across genres, including movies. The overwhelming response to Harry Potter & The Sorcerer’s Stone and Harry Potter and The Chamber of Secrets on our channels has surpassed all expectations and beaten all other movies telecast on kids’ channels in recent times. The double-whammy is, indeed, a reaffirmation that we have provided Indian kids with compelling content that is both engaging and entertaining.”
In addition, the slew of new summer programming launched by Cartoon Network and POGO has received a stupendous response from viewers across India. On Cartoon Network, The Legend of Prince Ram, rated 2.0 TVR while the new show, Beyblade rated, on an average, an above 1 TVR (5.30 pm) while Cartoon Network’s Sunday morning line up (9 am – 12 noon) posted an average above 1 TVR as well!
Since its launch on Pogo, the rib–tickling game show Takeshi’s Castle has consistently delivered an average of above 1 TVR to become one of the highest rated shows on the channel. The show is hosted by Javed Jaffrey and on an average, rates higher than any other show on a kids’ channel, excluding Cartoon Network.
The locally produced series MAD has shown week-on-week growth since its launch on 24 April with the latest high of 0.9 TVR among All SEC and 1.9 TVR among SEC AB on 15 May (Tam India, 4-14, SEC AB C&S). SMS and online contests held during the MAD shows have received more than 70,000 entries across Cartoon Network and Pogo.
Turner International India managing director Anshuman Misra said, “The high ratings that both Cartoon Network and Pogo have delivered for the compelling summer programming line up demonstrates the success of our programming strategy. As the resident kids’ experts, we are continually evolving and evaluating our programming strategies to reflect the changing viewing needs of the consumer. As in previous years, we are pleased that our strategic approach to programming has once again paid rich dividends, and we are confident that we will maintain this momentum over the years to continuously engage our Indian viewers.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
