Kids
Cartoon Network partners with Sri Lanka’s Art Television
MUMBAI: Expanding its footprint in South Asia, Turner International has launched a dedicated one-hour programming block of its leading kids’ channel Cartoon Network on Atr Television, Sri Lanka’s terrestrial English channel.
From 4:30 pm to 5:30 pm everyday, kids in Sri Lanka can now enjoy the opportunity to experience Cartoon Network’s cartoons, which include Dexter’s Laboratory, Powerpuff Girls, Samurai Jack, Johnny Bravo, Ed, Ed N Eddy and Courage the Cowardly Dog.
Turner International India Private Limited (TIIPL) VP, deputy GM– distribution and business operations South Asia Siddharth Jain said, “Sri Lanka is an extremely important market for Turner International. Our relationship with Art Television dates back over a decade. With the launch of this block we now provide news and entertainment to our consumers in Sri Lanka by leveraging the reach of Art Television.”
Art Television CEO Annika Senanayake said, “This is an important addition to our existing lineup and will offer our viewers an even more compelling and well rounded mix of programming. It consolidates Art Television’s commitment to providing every viewer group with quality entertainment.”
As a treat to its viewers, the programming block on weekends will showcase globally popular Cartoon Network icons such as Ben 10, the alien-morphing boy hero, amongst others. The special Cartoon Network programming block will be promoted by a hi-decibel marketing campaign that will cover both above-the-line and below-the-line activities.
Art Television claims to be the only Channel in Sri Lanka to operate 24 hours and currently showcases 15 hours of CNN daily. Its partnership with Turner International dates back to 1995 when the channel was one of the first in the South East Asian region to introduce CNN on terrestrial television.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
