Kids
Cartoon Network New Media launches Mini Match
MUMBAI: Cartoon Network New Media has launched Mini Match, an action-based 3D virtual world that is built around social gaming.
Mini Match features a 3D rendered world where players can challenge their partners in multiplayer games, start impromptu “tag” battles and work together to solve social puzzles.
After “minimising” themselves into customisable avatars, players can navigate the “intricate” environments based on adventure themes in Cartoon Network shows.
Mini Match focuses on multi-player match-ups in a social gaming environment, along with chat and exploration features. The two-player Mini Match games are branded to popular Cartoon Network content. Kids earn reward points for playing games, and they can use these reward points for further avatar customisation and in-game abilities.
“Mini Match opens up a whole new world of gaming to our online audience. The action-adventure theme complements some of our most popular shows and provides kids with a safe virtual destination for social gaming. Kids can come and enjoy the multiplayer games or insert themselves into the fabric of the Mini Match story by joining the ranks of ninjas, pirates, space pilots and other characters, customizing their ‘Minis’ with the gear those adventurous characters bring,” said Turner Broadcasting System SVP digital paul Condolora.
Mini Match features four distinct game-play environments: Haunted Garden, Tower of Heroes, Underwater Lab and Alien Zoo. As they explore each setting, Mini Match players can interact with other “Mini-zens” by playing multiplayer games featuring characters from fan favorite shows such as Ben 10 and Foster’s Home for Imaginary Friends.
Also, players can chat with one another using a custom dictionary that allows only kid-appropriate words and phrases, claims the company.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
