Kids
Cartoon Network Enterprises launches Love Story 2050 merchandise
MUMBAI: Cartoon Network Enterprises, in association with Adlabs and Baweja Movies, has launched a line up of Love Story 2050 merchandise. Cartoon Network Enterprises is the sole licensing and merchandising agent of Love Story 2050.
Cartoon Network Enterprises has developed over 18 types of customised Love Story 2050 movie merchandise across five key categories such as publishing, toys, home furnishings, apparel and novelty. These products will be sold under the umbrella of the popular kids’ channel Pogo and branded Pogo Inspired.
Speaking on the partnership, Cartoon Network Enterprises executive director India and South Asia Jiggy George said, “Movie merchandise is another tantalizing peak into what a movie has in store for its audience. It’s another touch point, promotional medium and yet a keepsake of an exciting dream world. With the spy gadgets, hover crafts, interactive robots, the cute Boo doll, fun comics and the stylish and slick apparel and furnishings, Cartoon Network Enterprises hopes to uphold and build on to the anticipation of the biggest Sc-Fi bollywood film- Love Story 2050.”
Keeping true to the Sci-Fi theme the toys are interactive robots, spy gadgets, hovercraft, special masks etc that have been specially sourced and created for the movie. Additionally, stylish bed sheets, pillow covers and Tops and Tees for boys and girls have been designed that is available in a range of colors.
Exciting comics and range of colouring books complete the varied Love Story 2050 merchandise range whose star attraction is Boo the cuddly robot companion of Priyanka Chopra from the movie.
The range stands out for its blend of futuristic toys and is priced reasonably starting from Rs 49 to Rs 3459 (only for Home furnishings).Tops and T Shirts have been priced at Rs 399 onwards. Story books and colouring books have been priced at Rs 49 and Rs 99.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
