Kids
Cartoon Network bags global rights to ‘How to Train Your Dragon’ TV show
MUMBAI: Cartoon Network has announced that DreamWorks Animation‘s ‘How to Train Your Dragon TV’ show will be coming to the network globally from 2012.
The film on which the show is based grossed $493.2 million at the worldwide box office and has been released on DVD and Blu-ray on 15 October.
Turner‘s Animation, Young Adults and Kids Business president, COO Stuart Snyder says, “Great characters and captivating story telling along with state of the art animation is what we love giving our audience. The How to Train Your Dragon weekly series definitely falls into that category of giving our viewers around the globe something they can‘t find anywhere else on television and DreamWorks Animation is a proven leader in taking this art form to the next level.”
DreamWorks Animation COO Ann Daly adds, “How to Train Your Dragon has already captured the hearts and minds of audiences around the world and we are thrilled to join together with Cartoon Network to expand on this amazing movie in a television series of its own. It is incredibly exciting to be able to bring viewers deeper into the world of dragons and tell new stories each week inspired by our characters from the film.”
The show deals with Hiccup who is a young Viking who defies tradition when he befriends one of his deadliest foes — a ferocious dragon he calls Toothless. Together, the unlikely heroes must fight against all odds to save both of their worlds.
In the ‘How to Train Your Dragon‘ television series on Cartoon Network, the characters and worlds originally created for the big screen will be explored and further developed in a number of ways that will be revealed over time. TV audiences will be taken on original, new adventures with Hiccup and Toothless every week.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
