Kids
Cartoon Network appoints licensing agent in China
MUMBAI: Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Cartoon Network, is set to expand its footprint in China with the appointment of Click Licensing as its strategic partner to roll out a full range of merchandise, games, toys, console games and books.
CNE VP Asia Pacific Dulce Lim-Chen said, “China is undoubtedly a market of huge potential for Cartoon Network. The demand for high quality, safe and engaging products is enormous. We believe this is the right time for us to expand our operations by launching our diverse range of businesses and merchandise that spans publishing, gaming, and home entertainment in this market.”
As the first phase of its expansion plans in China, CNE will introduce its Ben 10 franchise to Chinese consumers. “The global success of Ben 10 and our other brands, and the overall CNE business is extremely encouraging, especially in these challenging economic times. We are very confident that in time, China will be one of the leading markets for CNE,” she added.
Click Licensing will be the exclusive licensing partner for Cartoon Network‘s international hit shows such as Ben 10: Alien Force, Ben 10, Chowder and The Powerpuff Girls in China.
As Cartoon Network‘s exclusive licensing agent, Click Licensing will be responsible for the development of both promotional licensing and consumer products, and will also explore opportunities to create unique Cartoon Network branded consumer goods in categories such as apparel, fashion accessories, sporting goods, home furnishings, games, gifts and novelties.
Said Dulce Lim-Chen, “With Click Licensing‘s expertise, we are confident that we can achieve our long term plan to take the popularity of our characters beyond the realm of television, allowing kids to experience our key brands through multiple consumer touch points.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
