Kids
Cartoon Network announces slate for 2009-10
MUMBAI: Cartoon Network unveiled 19 new programming projects as part of its 2009-2010 content development strategy.
The roster includes three action-adventure and four new comedy animated series, six live-action ‘alternative‘ half-hour series, three original live-action and one CG-animated movie
specials and two hour-long original, scripted live-action pilots.
“Based on Cartoon Network‘s ratings and online growth, coupled with the increased commitment to original content, our goal is to maximize the strength of these linear and digital offerings by developing opportunities for advertisers that will activate their brands across our portfolio,” says Cartoon Network ad sales & marketing executive VP and GM John O‘Hara.
New content to be launched across the 2009-2010 season include:
Comedy and action-adventure animated series
Adventure Time with Finn and Jake, Stoked, Ben 10, Sym-Bionic Titan, Generator Rex
Alternative live-action series
The Othersiders, Survive This, Destroy Build Destroy, Head Rush, Dude, What Would Happen, Bobb‘e Says
Live-action and animated original movies
Ben 10, Scooby Doo! The Mystery Begins, Firebreather, Tiger‘s Apprentice
Scripted live-action pilots
Unnatural History, Prepped
Returning animated series
Star Wars, Chowder,The Marvelous Misadventures of Flapjack, The Secret Saturdays, Batman.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
