Kids
BVITV inks deal with Rogers Cable for on-demand Disney movies in Canada
MUMBAI: Buena Vista International Television (BVITV), the international TV distribution division of The Walt Disney Company, has concluded a multi-year video on demand movie rental agreement with Rogers Cable in Canada. For the first time, Rogers Personal TV customers with a digital box will be able to watch Disney live action and animated movies, on Rogers On Demand through their digital set top boxes in Ontario. This is The Walt Disney Company‘s first video on demand agreement in Canada. With this agreement, Rogers customers will be able to purchase on demand a selection of new release and library features from The Walt Disney Company‘s portfolio. Titles include the Disney/Pixar animated comedy-adventure Cars which launches on 22nd December on the service, and the global blockbuster Pirates of the Caribbean: Dead Man‘s Chest which will launch in January. New Disney movies will constantly be added as they are available, and a new selection of library titles will be added on a continual basis, informs an official release. |
The agreement was concluded by BVITV‘s senior vice president and managing director Canada Orest Olijnyk and Rogers Cable vice-president and general manager David Purdy. Olijnyk commented, “We‘re delighted to conclude our first VOD agreement in Canada, and to be working with Rogers to bring this wide selection of hit movie content to their customers in flexible, and importantly legitimate and secure, new ways.” |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
