Kids
Breakthrough Animation to produce preschool series My Big Big Friend
MUMBAI: Breakthrough Animation has signed a production deal for My BiG BiG Friend, a new preschool series, which will be produced in association with Canadian preschool network Treehouse.
Breakthrough and Treehouse will begin the production on 52 eleven minute episodes later this year. Breakthrough Animation’s executive producers Kevin Gillis, Ira Levy and Peter Williamson made the announcement.
“We are delighted to be working on My Big Big Friend with a broadcast partner that has an international reputation for quality entertainment,” said Gillis. “Treehouse has had a positive effect on our creative development and our international broadcast relationships. We anticipate that this series will be a major hit in all territories around the world.”
My BiG BiG Friend is an animated series that follows four-year-old Yuri, who is truly shy and lonely except in his imagination where he and his big friend Golias are brave, daring and adventurous.
“This is going to be a lovely series that will resonate with our Treehouse audience and their vivid imaginations,” said Corus Kids VP-content Jocelyn Hamilton. “We look forward to working with Breakthrough Animation on this new project.”
The new series will be produced by Breakthrough Animation in association with 2D Lab and Treehouse. Distribution will be handled by Breakthrough Entertainment.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
