Kids
Bender media seals Jetix deal for Wolverine & the X-Men
MUMBAI: Bender Media Services, the Latin American sales specialist, has sold its pay television and basic subscription television rights for Wolverine and the X-Men to Jetix Latin America.
The popular animated series will air on Jetix in winter 2008 in Latin America.
“We are extremely delighted to have forged this important relationship with Jetix that will ensure significant added broadcast coverage for the series. We are confident that the series will develop a strong and loyal kid audience throughout Latin America,” said Susan Bender, President and Founder of Bender Media Services.
Wolverine and the X-Men aims to bring Marvel’s “unique” brand of characterisation to a new level. The series centres around the most popular member of the X-men – Wolverine. The story brings the familiar themes of mutants struggle to co-exist with bigoted humans, all in the name of saving world civilization.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
