Kids
BBCs Teletubbies head to Poland
MUMBAI: As part of a major cross-media drive, BBC Worldwide is bringingthe cjhildren‘s show Teletubbies to Polish national television for the first time. This month will see the famous children‘s series, produced by Ragdoll, appear on Polish public broadcaster TVP. In india the show airs on Pogo. |
BBC Worldwide has licensed 156 episodes of Teletubbies to TVP for three years. In addition, BBC Worldwide has secured further deals to launch a Teletubbies magazine in Poland as well as two new Teletubbies DVDs in time for Christmas. The magazine, to be published in Polish by Egmont Polska, will be a 24-page, monthly publication and will launch in September. On the show The Teletubbies, Tinky Winky, Dipsy, Laa-Laa & Po, live and play over the hills and far away in a magical place called Teletubbyland, where just about anything can happen. The programme features live action films of real, happy children seen through the screens on the Teletubbies‘ tummies. The programme is designed to be a ‘conversation‘ with the child viewer and aims to nurture early childhood development by building children‘s confidence and encouraging their curiosity. BBC Worldwide had secured a Teletubbies DVD deal in Poland earlier this year with local distributor, Best Film. A raft of ten Teletubbies DVDs was licensed under the agreement – with five currently available, two more planned for launch before Christmas and the remainder to launch next year. BBC Worldwide territory manager for Eastern Europe and CIS, Elin Thomas, said, “Teletubbies remains one of the BBC‘s most successful international hits. It is a great testament to the series that after years of international success, the Teletubbies phenomenon is still finding new audiences around the world.” Teletubbies will also broadcast in Poland on BBC Prime. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
