Kids
BBC’s charity initiative for children raises ?20 mn
MUMBAI:The BBC has raised ?20,309,747 for its ‘BBC Children in Need‘ programme. The proceeds will go on to make a positive change thousands of young lives.
Celebrating its 30th Appeal, the show marked the crescendo of this year‘s activities through a star-studded feast of family entertainment in order to help raise money for disadvantaged children and young people across the UK.
At the helm was Children in Need veteran Terry Wogan who was joined by TV actressses Tess Daly and Alesha Dixon to present the seven-hour entertainment marathon live from London‘s Television Centre, linking BBC studios from across the UK in Belfast, Cardiff and Glasgow as well as broadcasts from venues across England celebrating the efforts of fundraisers all over the UK.
The Appeal Night represents an exciting culmination of fund raising activities for BBC Children in Need, but the total will continue to rise as the money pours in from the thousands of events already held, or scheduled to happen, around the country.
From cake sales in the office to talent contests at school, from sitting in a bath of baked beans to all the bike-a-thons, hop-a-thons, skip-a-thons and the eye-watering wax-a-thons, a huge community of supporters have come together to do something different for Pudsey.
Last year‘s BBC Children in Need television broadcast raised ?20,991,216 million on the night and the 2008 Appeal total eventually topped ?38 million.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
