Kids
BBC Worldwide to showcase new products in trade events
MUMBAI: BBC Worldwide, the commercial arm of the UK pubcaster BBC, is set to participate in the 2009 UK trade buying events Spring Fair and Toy Fair. BBC Worldwide claims to head towards these events with a “host of new brands and products.”
The licensor says that it has made it easy to find all BBC licensed merchandise in one place at Spring Fair with a dedicated stand to promote and exhibit products from key licensees.
At Toy Fair in January 2009, BBC Worldwide will be supporting all existing licensees and scoping the market for new opportunities for their new brands.
New to launch this year is the In the Night Garden Crayola arts and crafts range from Vivid Imaginations and nursery toys from Golden Bear.
The brand also looks at the outdoor market with furniture and outdoor play items from Martin Yaffe, wooden toys from Danjam and outdoor range and playtents from Worlds Apart.
BBC Worldwide will also be presenting their new ‘monsters‘ style guide – a creative focussing on ‘monster‘ characters from the show, which will offer more opportunities for product development for key licensees across 2009.
Meanwhile, Strictly Come Dancing is a new addition to BBC Worldwide‘s licensed product portfolio.
As far as Top Gear is concerned ‘Wow! Stuff‘ will exhibit their new range of gifts for “dads and lads.” The ‘Wow! Stuff‘ stand will host a branded Top Gear area, showcasing new products such as remote control vehicles, novelty gifts and desktop toys, all due to hit retailers next year. The Top Gear range is extended with calendars from Danilo, stationery and tableware from DNC and Top Trumps from Winning Moves.
Another focus of BBC Worldwide‘s adult brands is Torchwood with new licensee Get Retro exhibiting its range of five inch action figures at the Fair.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
