Kids
BBC Worldwide sells ‘3rd & Bird!’ to Canada’s Treehouse channel
| MUMBAI: BBC Worldwide has sold the UK animated pre-school series 3rd & Bird! to Canada‘s Treehouse channel. Targeted at children between 3 and 5 years, Treehouse will premiere the series on 7 September at 6.25 pm. It will subsequently air weekdays at 6.25 pm, Saturdays at 8.30 am and Sundays at 5 pm. 3rd & Bird! is 50 x 10 episodes with one double episode -a 20 minute Christmas special. The deal was brokered by BBC Worldwide Canada VP programme sales Linda Steele, BBC Worldwide Americas children‘s and children‘s business development Susanna Pollack and Corus Entertainment Treehouse and Discovery director of programming Brenda Nietupski. Created in photo-puppetry animation, each episode of the series that includes music and songs revolves around the lives of ‘Samuel‘ and ‘Muffin Lovebird‘ and their friend ‘Rudy‘, who live, learn and play on the branches of a beautiful old tree. Currently, Fisher-Price is the master toy licensee for 3rd & Bird!. Under the multi-year master toy license, Fischer-Price has global rights excluding Asia to develop pre-school, infant and toddler toys. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
