Kids
BBC Worldwide in licensing deal with VTech for ‘In The Night Garden’
MUMBAI: BBC Worldwide has agreed a licensing deal with VTech to produce electronic learning aids for the children‘s television programme, In the Night Garden.
The new range, suitable for children aged six months upwards, is to feature characters from the Ragdoll produced series and will be available in Autumn/Winter 2009.
The range will include four In the Night Garden licensed hard line products as well as software for the V.Smile Baby Infant Development System.
Other hard line products included in the deal include: Spin and Learn Gazebo spinning top with three moulded character buttons in the shape of Upsy Daisy, Makka Pakka and Igglepiggle; Nursery Book with four double sided pages, four sliding character buttons and songs from the programme; the Play Table has a 3D interactive Igglepiggle and Upsy Daisy and the Shape Sorter Pinky Ponk will give kids hours of fun.
The In the Night Garden development programme for the best-selling V.Smile Baby Infant Development System will be suitable for babies from 18 to 36 months old.
BBC Worldwide senior accounts manager Julie Kekwick said, “This new partnership with VTech symbolises a significant extension of our licensing programme for In the Night Garden. We‘re able to offer pre-schoolers an opportunity to learn through play and interaction with their favourite characters with these new products in a way that we‘ve not done before.
“VTech have a fantastic track record in combining educational elements with real play value – we worked to great success with them on Teletubbies.”
VTech’s European product development director Andrew Barrett said, “We are delighted to be joining forces with BBC Worldwide and such a popular and established license. VTech already offers a strong range of toys for infants and children which will be strengthened by this new partnership.
“The new range will offer retailers something unique combining the popularity of the television show with high quality VTech toys.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
