Kids
BBC Worldwide, Hasbro renew deal
MUMBAI: At Toy Fair UK 2010, BBC Worldwide and Hasbro have announced that their master toy relationship has been renewed.
The deal comes as 4.4 million In the Night Garden plush toy sales are confirmed in the UK, 4 every minute since launch.
The deal will see Hasbro extend In the Night Garden product ranges alongside BBC Worldwide‘s growth strategy for licensing of the brand.
In the Night Garden is set to receive a refreshed look and feel with the launch of the ‘friendship theme‘ in autumn/winter 2010. The friendship theme will be extended across all BBC Worldwide licensed In the Night Garden categories and integrated into style guides, packaging and non-toy licensee product ranges.
BBC Worldwide MD children‘s and licensing Neil Ross Russell says, “The magic that Ragdoll has created with In the Night Garden has delighted a generation of children on screen and our master toy partner Hasbro has re-created that delight off-screen with fantastic quality product. This deal cements our and Hasbro‘s commitment to entertain generations of children in the future with In the Night Garden.”
Hasbro‘s pre-school business senior VP, global brand leader Jerry Perez says, “We are very pleased to be continuing our relationship with BBC Worldwide for In the Night Garden, which has brought so much enjoyment to children around the world.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
