Kids
BBC launches sports news programme for children
MUMBAI: UK pubcaster The BBC will launch its first ever sports news programme dedicated to children. Sportsround will be a new addition to the Newsround portfolio and will be shown weekly on Saturdays on BBC One. It will provide a round-up of the stories behind the weekâ€?s sporting headlines, preview big sporting events, run features on different sports and show viewers how they can become involved in sporting activities. The programme will also focus on issues affecting sport and young people and feature grass roots reports by Sportsroundâ€?s reporters – Adam Fleming, Ade Adepitan and Lizzie Greenwood. There will also be reports from Press Packers – younger viewers who submit ideas for reports via the website and subsequently film them for the programme. |
Sportsround will also interview some of the biggest names in sport and kicks off with the man of the moment, scorer of Northern Irelandâ€?s winner over England, David Healy – who will feature in the first programme on Saturday 10 September. CBBC Controller Alison Sharman said: “We know children love sport, but we havenâ€?t till now had a dedicated sports programme for them. Sportsround will break new ground, bringing some of the biggest sporting talent to young audiences, as well as getting kids more involved in taking part in sporting activity. I am keen that sport becomes a central part of CBBCâ€?s output as it plays such a vital part in developing healthy lifestyles for our youngsters.” Sportsround will be presented by CBBC anchor Jake Humphrey, who is an extreme sports fan and a keen snowboarder. Humphrey says, “I am so excited to have the opportunity to present Sportsround. Iâ€?m sports mad and it really is a dream come true to land this job. I also think itâ€?s really important for children to get involved with sport as early as possible so they can learn about things like team work and discipline. And just as importantly, if children arenâ€?t playing sport now, where will we find the Freddie Flintoffs and Wayne Rooneys of the future?” |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
