Kids
BBC launches multi-platform soap for teens
MUMBAI: BBC‘s division BBC Switch has gone into production with a new soap for its teen audience. BBC Switch celebrates British teens through a range of multi-platfom content.
In five-minute episodes on bbc.co.uk/switch and a weekly TV omnibus on BBC Two launching later in the year, The Cut features storylines with drama for soap loving teens.
The Cut has been developed by BBC Switch and EastEnders writer Al Smith in collaboration with KateModern producer Pete Gibbons and director Sarah Walker, whose credits include Hollyoaks.
BBC Switch head Geoffrey Goodwin says, “This series reflects the way many young people want to consume content. We‘ve united top British writing talent with the freshest and newest interactive ideas to make appointment to view content for soap loving British teens.
“The story is fast paced and relevant to young audiences, with secret crushes, family dramas and plenty of intrigue. The writing is quick, witty, and knowing, rich with pop culture references and with storylines suggested by teens themselves.”
The BBC adds that the structure of the Switch team is an opportunity for established directors, writers and producers to lead the next generation of talent – and for many of the young cast this is their first professional job.
Shot on tapeless cameras and edited in house, The Cut will look to be fast and reactive, with an efficient digital production process allowing capture and broadcast to be just a few weeks apart. The Cut will be an integral part of Switch‘s offer for British teens, getting audiences to the heart of the drama.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
