Kids
BBC launches a kids magic reality hunt in the UK
MUMBAI: UK pubcaster the BBC‘s kids chanel CBBC is launching a reality hunt to find The Sorcerer‘s Apprentice. A boarding school set deep in the heart of the English countryside will become the home of magical adventure. |
14 scholars will be picked from auditions taking place across the UK. The successful applicants are then whisked away to magic school where they will have 18 days of intense training by top professional magicians.While the apprentices make the transformation from novice to magician, the children watching will also get to brush up on their own sorcery skills. In an accompanying series the magic mentors will give away some of their hottest secrets in step-by-step guides so children can learn how to perform magic tricks to amaze their family and friends at home.The apprentices will be schooled in the history of magic and folklore, the latin for casting spells, chemistry, card tricks and also look after resident magic animals. As their knowledge and skills progress they will be taught the art of illusion.At the end of each week, the children will compete, performing their magic in front of a live audience and the Sorcerer himself. The Sorcerer‘s Apprentice, being made for CBBC by independent production company Twenty Twenty, will be shown later this year.CBBC creative director Anne Gilchrist said, “The Sorcerer‘s Apprentice is going to be a great event for CBBC. Children of all ages are fascinated by magic and this show will inspire and amaze in equal measures.” |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
