Kids
BBC kicks off search for UK’s ‘Junior Apprentice’
MUMBAI: The British Broadcasting Corporation has announced that its youth-based serial Junior Apprentice would soon be telecast on its channel BBC One with Sir Alan Sugar at its helm.
The five one-hour episode series will see ten young contenders, five girls and five boys aged 16 to 17 years old compete to become the winner of the title of the first Junior Apprentice.
The show from TalkbackThames will be in addition to the main series which returns for its sixth run next year.
Candidates from all social backgrounds are being encouraged to apply – whether they are straight A students from grammar or public school or have no academic qualifications.
Sir Alan will guide the candidates through a variety of business tasks to test their entrepreneurial skills.
Each week, teams will go head-to-head starting with the five boys against the five girls. The losing team will end up in the boardroom and the project manager will have to choose two people to join them in the firing line.
Sir Alan said, “It is my long held belief that we should promote the series vociferously amongst young people as the future of our economy relies on them. I passionately believe that the key to business success lies in hard work and common sense and that we should encourage young people as much as possible.“
The Junior Apprentice, chosen by Sir Alan, will win a prize tailored to his or her individual career prospects worth up to ?25,000.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
