Kids
BBC allocates ?25.5 million for its children’s services
MUMBAI: Following a review of its kids‘ output by the BBC Trust, the BBC has decided to allocate an additional ?25.5 million to its children‘s services for the next three years.
The additional ?25.5 million investment will be used for bigger-budget shows like The Sarah Jane Adventures, Horrible Histories and My Almost Famous Family. This new fund will also go towards other new, original shows for children, in particular drama and comedy. |
| The initiatives that were announced include a focus on audio content for the internet. |
The BBC is also increasing the budget of its children‘s website by ?1 million in order to increase its weekly reach to 900,000 visitors by April 2010.
On the scheduling front, Newsround and Blue Peter will remain on BBC One in their current timings for the next two years. In the interim, development will start on potential daytime programme alternatives which could play in the 5.30 pm slot on weekdays.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
