Kids
‘Barnyard’ uses Sun Technology for computer-generated animation
MUMBAI: Nickelodeon Movies‘ computer-animated movie Barnyard, distributed by Paramount Pictures, features complex computer-generated animation that required unique and creative solutions from Sun Microsystems Inc.
The film is Nickelodeon‘s most challenging animated film to date and features vast landscapes with vivid details, realistic shading and lighting, and scenes that incorporate more than 200 characters that move with surprising fluidity.
Leveraging a rendering farm based on Sun Fire servers and Sun StorageTek data management systems, Barnyard‘s artists were able to quickly identify incomplete scenes, make necessary edits, and manage finished shots. The complex scenes were executed using 64-bit computing solutions from Sun that revolutionised how computer-generated imagery (CGI) is created and managed.
“With a state-of-the-art computer-animated movie like Barnyard, a seamless interaction between the technology and artist is essential to make the characters come to life. Sun raised the bar by providing the only solutions that met this challenge and exceeded business expectations,” said Barnyard executive producer Aaron Parry.
“We were thrilled that Sun was able to come up with a solution for us. Steve Oedekerk had some very specific and complex ideas that he wanted to see up on the screen, and Sun was integral in helping Steve and his team realize them,” said Barnyard executive producer Julia Pistor.
Sun provided a 620-node server farm and storage solution that was crucial in the completion of the complex animation required. The solution is based on Sun Fire x64 enterprise servers powered by AMD Opteron processors with Direct Connect Architecture, and 100-terabyte Sun StorageTek 3510 and 3511 FC arrays and a Sun StorageTek tape library for online storage and backup of shot files and other movie assets.
Sun Customer Ready Systems helped migrate the production from its previous 32-bit render farm, and then configured, assembled and tested the new Sun render farm for the production. In addition, Sun provided continuous on-site consultation and support to the Barnyard production team.
Barnyard‘s producers believe their Sun solution may represent the first time a studio has relied entirely upon 64-bit technology to render a full-length animated movie.
“Animated movies are evolving rapidly, demanding more and more lifelike characters and scenes that are challenging artists, directors and the technology industry to create better CGI in faster and easier ways. Sun is excited to meet these challenges with our expanded product line and range of service offerings,” said Sun‘s x64 product line business driver Pradeep Parmar.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
