Kids
Bandai America is toy licensee for Kamen Rider Dragon Knight series
MUMBAI: Adness Entertainment has named Bandai America as the master toy licensee, which will be covering all territories outside Asia for Kamen Rider Dragon Knight series.
Produced by Adness Entertainment, Kamen Rider Dragon Knight is based on the original series Kamen Rider Ryuki, produced by Japan‘s Toei Company.
Adness Entertainment is involved in the production, worldwide distribution and merchandise licensing of original kid-based television entertainment.
Bandai America, a Japanese toy making company, will launch a comprehensive global toy line for the live-action franchise, debuting in late 2009. The line will include collectible action figures, vehicles and role-play lineup targeted at boys aged between 6-11.
“Bandai America is a global leader in the design, manufacture and marketing of the highest quality toy brands in kids’ entertainment. We look forward to supporting the Kamen Rider Dragon Knight franchise with a powerful toy line from this worldwide toy manufacturing leader,” said president and CEO Fumio Sebata.
“With Kamen Rider Dragon Knight, Adness Entertainment has produced an exceptional series that is certain to captivate kids in the U.S. We are excited to work with Adness in launching a toy line that will extend the viewing experience of the series into exciting play patterns for fans,” added Bandai America president Sho Omatsu.
Also, 4Kids Entertainment will serve as the US broadcast home for Kamen Rider Dragon Knight.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
