Kids
BabyFirstTV assigns Summit Entertainment to distribute DVDs
MUMBAI: BabyFirstTV has assigned Summit Entertainment as the exclusive US distributor for their lineup of baby and toddler developmental DVDs.
A global independent entertainment production and distribution studio, Summit Entertainment will represent the BabyFirstTV DVD line to home entertainment retailers and mass merchandisers nationwide.
Says BabyFirstTV SVP sales and marketing Jeffrey Quinn, “Summit Entertainment is the perfect distribution partner for our DVD lineup. Summit has done an outstanding job marketing and selling their titles to all major retailers and quite frankly, one of the few companies we felt could manage our significant DVD output without losing sight of the brand.”
BabyFirstTV developmental DVDs are created by leading child development experts and include many features including on-screen parenting tips and information and a three-step introduction method to topics.
Developmental titles include: Social Explorations, taking babies and toddlers on an adventure of discovery through a variety of games and activities; Visual Inspirations (exploring the beauty of art in a manner that adjusts to the nature and pace of a child’s development), Vocabulary Seeds (provides a taste of the gradual process in which vocabulary is created and enhanced), Cognitive Beginnings (explores different components of our cognitive abilities in three progressive steps), Numerical Concepts (introduces numbers and counting as well as the relationships between various shapes), and Night Symphony ( features lullaby music and soothing images to much-needed quiet time for babies and their parents).
Other series include I Can Sign (learning sign language), BabyFirst Tales (understanding how to read classic tales), MY Gym At Home (provides a safe and fun introduction to flexibility and motor skills), and Baby D.I.Y. (crafts made from items in the kitchen).
The character line features the four most popular shows each with their own DVD: Harry the Bunny, Squeak, Tec the Tractor and Shushybye Baby.
“We’re excited to represent BabyFirstTV in the DVD category. The company has put together a truly unique line-up that has really hit home with parents here in the US and around the world. It’s a great addition to our theatrical DVD releases and the channel’s consumer awareness and support makes them a great a partner for us,” said Summit Entertainment president Steve Nickerson.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
