Kids
Baby Einstein gets its first Indian award
MUMBAI: Baby Einstein, a subsidiary of The Walt Disney Company and the creator of infant media category, has been awarded its first award in India when it was selected for the Mother & Baby (M&B) Award in the DVD category.
Baby Einstein range of products in India that cost between Rs 159 to Rs 9,999 includes DVD, music CD, books and toys among others.
Baby Einstein was launched in India by My Baby Excel, a premium toy brand in India. The brand also got featured and gained popularity after appearing in shows like The Oprah Winfrey Show, Entertainment Tonight, Parenting, Parents, Child, Babytalk, American Baby, New Parent Magazine, People Magazine, Forbes, Time Magazine, The Wall Street Journal and The New York Times and other broadcast outlet as well.
Baby Einstein DVDs were chosen by American Baby readers for six consecutive years.
M&B awards recognize toy products in the market place that provide enriching play experiences for the infant category.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
