Kids
Axiom Education launches comic books for school children
MUMBAI: Axiom Education, an education innovation company, has launched the ‘Iken books‘ which are a blend of education and entertainment solutions to bring in fun-learning experience for children at school. Price at Rs 199, ‘Iken books‘ are interactive comic text books based on the NCERT curriculum that bring scientific concepts alive through colourful and entertaining comics. |
The books have been designed with comic characters indulging in real life adventures while imparting education. Says Axiom Education director business development Saurabh Saxsena, ” Our new invention- ‘iken books‘ will not only create a learning environment that is synonymous with entertainment but will also generate an eagerness to learn more in a child. I am confident that these books will be happily accepted by children and teachers alike and will provide them a new refreshing experience.” In addition to English, the books will also be available in Hindi, Gujarati, Marathi and Kannada. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
