Kids
AOL India, Warner Brothers team up to promote ‘Harry Potter & the Order of the Phoenix’
BANGALORE: AOL India has tied up with Warner Brothers to promote the latest blockbuster from the Hollywood production house – ‘Harry Potter & the Order of the Phoenix’. Warner Brothers & AOL are both part of Time Warner, a leading global media and entertainment company.
AOL, in association with Warner Brothers, has launched a microsite www.aol.in/harrypotter as part of their portal. The microsite hosts content from the movie Harry Potter & the Order of the Phoenix incuding videos, photos, wallpapers & interesting facts. The microsite also hosts two games ‘Fight the Death Eaters‘ & ‘Dolore‘s Cat‘, that have been themed around the movie and its characters. The site also has a contest with Harry Potter & the Order of the Phoenix prizes to be won.
This is the first time AOL India has had such a tie-up. According to a company source, AOL tie-ups globally are area specific. For example, their UK portal carries just two clips from Harry Potter V in their entertainment section, as opposed to the specific Indian microsite.
“We are a consumer facing brand, and as and when we find a relevant opportunity, we will look at it seriously. We are not going to limit such associations to the Time-Warner family, We will look at brands and properties that create a buzz in the market, such as Harry Potter has, and which fortunately happens to belong to our group,” informed the source.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
