Kids
Animax to air animation movie block ‘Ani-Flix’ on Saturdays
MUMBAI: Get addicted and be different! Animax is rolling out Ani-Flix, a new animation movie block on Saturday nights, which will air blockbuster animation films.
The block launches with its first movie on 12 August at 7 pm. Ani-Flix is yet another aspect of the Animax channel refresh, designed to meet the growing appetite for high quality animation in India.
Through this band, Animax will be airing movies that are more youth and young adult focused attracting a different target group. Movies aired on Ani-Flix will showcase filmmaking that has unleashed a new trend in movie making involving spectacular animation sequences.
On 12 August, Ani-Flix will premiere with Cowboy Bebop: Knocking in Heaven‘s Door. The movie follows the adventures of characters who are living on Mars in the year 2071.
Animax country manager Sunder Aaron said, “Indian youth and young adults are now becoming familiar with and getting addicted to watching top-flight animation on television, a trend that hit the west 10 years ago. With the onset of band programming, Ani-Flix will relay award winning marvels such as Cowboy Bebop, Ghost in the Shell – the inspiration for the Matrix movies, the international blockbuster Akira, the sci-fi thriller Appleseed – a movie so hot that John Woo is producing the sequel – and many more. These movies, especially Appleseed, will not disappoint the eye.”
“There is enormous attention to detail, reflections, shading and other small things. Many of the scenes, especially involving the giant city complex, look like art if you froze the frame. Ani-Flixs showcases exceptional movies that have young adult and mature content with edgy animation that should attract our target viewers. Our shift to broadcast only in English also presents these movies the way our viewers want to see them: our various user-groups expressed this preference to us in many ways, including online,” he added.
Ani-Flix will air Inu Yahsa: The Castle Beyond the Looking Glass on 19 August.
And, on 14 August, all these movies will be aired back to back on the channel. Inu Yahsa: The Castle Beyond the Looking Glass will be aired at 1 pm, followed by Ghost in the Shell at 3 pm and Cowboy Bebop: Knocking in Heaven‘s Door at 5 pm.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
