Kids
Animax goes all English from 15 August
NEW DELHI: Animax, the international animation channel, adopts a complete English language feed as a continuation of the Animax Refresh to meet the requirements of an ever growing and discerning Indian viewership starting this month.
With slick blockbuster animation series and shows that are more youth and young adult focused, Animax is punching into a different market segment to better attract the 15 to 24 years old, an age group with the real purchasing power. Operating a single English language feed is meant to better serve this segment.
Animax has been a pioneer seeking to change the face of animation in India by offering Indian viewers animation for grown-ups, and not just cartoons for kids. Animax programming tends to be more developed, dramatic animated series portraying human emotions and conflicts.
These series attract viewers that want intelligent, substantial themes along with the fun in their animated entertainment. The Animax audience are young adults who enjoy daily viewing of their favorite animated series on Animax.
Says Animax-Country manager- Sunder Aaron, “We‘ve converted the Animax feed into English-only to better meet the interests of our target audience in the metros. We‘ve targeted the young adults of India who we all see at cyber cafes, playing video games, downloading music and wearing branded clothes. Animax is focused on engaging this discerning audience with our programming. Broadcast in English also meets the demands of our various user-groups who have expressed this preference to us online. “
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
