Kids
Animax Asia signs output deal with Japanese anime studio Gonzo
MUMBAI: Animax has sealed a new long term output deal with Japan‘s leading animation studio Gonzo to bring the latest edgy animation to Asia.
With this, Asian viewers will now get the chance to watch anime programmes from Gonzo soon after viewers in Japan. The deal commences immediately for Animax.
Animax vice-president Programming and Production Betty Tsui says, “We are delighted to have a strong partner like Gonzo as the studio‘s original creative direction is in sync with Animax‘s overall strategy to provide world-class anime entertainment for the youth of today. With the recent launch of the Animax refresh campaign, the timing of this output deal is a fantastic opportunity for both Animax and Gonzo to showcase more unique anime that wows and inspires viewers.”
Responsible for some of the most innovative and stylish animation using 2D and 3D computer graphic techniques, Gonzo has brought to viewers around the world extremely popular titles like Samurai 7, The Count of Monte Cristo, and Hellsing. The synergy of Gonzo and Animax is apparent as both partners strive to provide the youth and young adult market with varied and quality programme offerings that wow audiences.
With a reach of over 25 million households across Asia 24 hours a days, the new partnership represents enormous potential for Gonzo to showcase its new titles and become a household name in the Asian region.
Rolling out the output deal is the spectacular animation creation, Trinity Blood. Having premiered first and exclusively in Hong Kong on 1 June 2006, Trinity Blood is broadcast on Animax every Thursday at 10 pm.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
