Kids
Amway launches kid’s nutritional drink ‘Nutrilite Chocoblast’
MUMBAI: Amway India, direct selling FMCG company, has launched a balanced nutritional drink for children – Nutrilite Chocoblast. The company is hoping to make a dent in the Rs 1200 crore milkfood drinks segment with this product. “The quality of your children‘s diet can affect their health now, and for the rest of their lives,” says Amway MD and CEO Bill Pinckney. “Ensuring that children grow up with adequate nutrition, can be challenging for the discerning parent, as junk foods are available at almost every street corner and alluring advertisements portraying them as cool, family oriented eats. In such an atmosphere, it is essential that we – as parents – try to strike that balance between lifestyle and health. And Nutrilite Chocoblast gives parents that option.” |
Chocoblast provides carbohydrates, proteins, nine essential vitamins and six minerals needed to develop the overall health of children. Chocoblast is the third wellness product for children from Amway – after Berry Blast (a strawberry flavoured nutritional drink) and Kids Chewable (a multi vitamin, multi mineral chewable supplement), states an official release. The product is available in pack sizes of 500 gms, at an MRP of Rs 819 and is available with all Amway business owners. “The Amway business was driven by the 450,000 active distributors providing them an income earning opportunity. Amway contributed more than Rs 175 crores to the Government exchequer in 2006 by way of direct and indirect taxes and duties,” he adds. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
